Yelp charges you based on CPC (cost-per-click). And that’s the scary part – how much ad money are you wasting on keywords or topics that are not producing sales and profit? I would imagine Yelp doesn’t show that to advertisers because if it did, advertisers would spend a fraction of what they could be spending once they uncovered underperforming keywords. Unlike Google Ads, where you have complete control and transparency with keywords and topics, you are limited in the Yelp ad platform. Some of your keywords perform well, and some just burn your budget, but you’ll have no idea. Like the geo-targeting issue earlier, there’s minimal transparency in what keywords or topics your ads are showing for. Similar to Google Ads, you can choose keywords for your business. Keyword Targeting: What Keywords or Topics Is Yelp Showing Your Ads For? Then, you can bid more aggressively using bid modifiers for areas you know convert more searchers to customers making your ad spend as efficient as possible and eliminating wasted ad spend. In comparison, in Google Ads, you have greater flexibility in your geotargeting and transparency on what geo areas drive results.įor example, in Google Ads, you can see where conversions, phone calls, clicks, and impressions are coming from geographically. But we’ll never know if the advertising in Pearland is worth it since we cannot see conversion data on the map. This area is 25 miles away, and the drive can take anywhere from 30 min to an hour, depending on the time of day. But notice the red-hot spot to the south near Pearland? This is likely wasted ad spend. In this case, this business’ clients are within a 3 - 5-mile radius. What would be beneficial is to see where the actual conversions or phone calls were coming from, not just where the ads are served. Targeting Options Geotargeting Options Of Yelp Ad Campaigns Or your customer just isn’t on Yelp looking for you. Perhaps there isn’t enough traffic on Yelp to achieve your sales goals. And at the end of the day, it helps maximize your cash flow - after all, the last thing you want is negative cash flow from advertising.įor example, if you have specific sales goals, you might not be able to achieve those goals using Yelp Ads for various reasons. This helps you maximize your return on investment (ROI) by prioritizing tasks and actions that directly contribute to achieving your goals. Next, Be Clear About Your GoalsĬlearly defined advertising goals, such as increasing brand awareness, driving sales, or acquiring new customers, helps you stay focused on what you want to achieve with your advertising efforts.Īnd when you clearly understand your objectives, you can dedicate resources-such as time and money-more effectively. Not that your competitors’ strategies are the best for your business, but if not many in your local market have much of a presence there, then you should consider that. Are the profiles filled out well? Do you see ads from your competitors on Yelp? Consider both direct and indirect competitors. Make a list of businesses similar to yours in terms of products, services, target audience, and location. If you haven’t yet claimed your business on Yelp, go to, and follow the steps to find your business and create your business user account.First, Where Does Your Target Audience Hang Out?ĭoes your ideal customer visit Yelp often? To get started, download the app and sign in with your business user credentials.
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